Pinterest hashtags and Pinterest keywords in 2023 | Your Questions Answered (update 2023)
Do you need to understand Pinterest hashtags and Pinterest keywords in 2023?
You've probably heard that using Pinterest hashtags or Pinterest keywords can help you get more website traffic thanks to more exposure for your pins, but do you know how to use them correctly?
I'm here to help you! In this ultimate guide, I’ll answer you questions and show you how to use Pinterest hashtags and Pinterest keywords for maximum exposure in 2023. You’ll even get a Pinterest keywords list with the most popular Pinterest keywords per niche.
It can be confusing to know which hashtags or keywords to use and how to use them. Do you add them to the description of your pin? The board title? In the comments?
Yes! Pinterest is a visual content search engine, and you're right in asking yourself how you should be using hashtags on Pinterest or Pinterest keywords research!
Get ready to discover the answers to so many questions you have! Let's get started with Pinterest hashtags first and look at Pinterest keywords research after.
Full disclosure: This post may contain affiliate links that, at no additional cost to you, I may earn a small commission from.
Don’t forget to pin this image!
Should you use Pinterest hashtags in 2023?
I know, I know, that’s the question that soo many look for…
Does Pinterest use hashtags?
Do you know what?
I’ve got the answer for you… directly from Pinterest!
Let’s look first at a number of your questions to make sure you understand some important concepts about hashtags for Pinterest.
What are Pinterest hashtags?
Pinterest hashtags are words or phrases preceded by a "#" and are used to mark a topic or keyword.
You can create and use all kind of Pinterest hashtags like #homeoffice #fathersdaygifts #amazongadgets.
Let's get now some basic questions about hashtags first!
How are Pinterest hashtags used?
Pinterest hashtags can be used to signal key or related topics of a pin and can help find pins on a specific topic.
Hashtags on Pinterest aren't the only way to make your pins discoverable, and you will know later in this blog what is Pinterest advice on them. 😉
By the way, if you’re interested in learning more about how I use Pinterest to grow my email list and my online business, don’t forget to grab this freee guide for you:
Where are Pinterest hashtags used?
While in the past, Pinterest hashtags could be used in the following places in Pin descriptions, board titles and comments, in 2023, hashtags on Pinterest are most commonly found on the pin descriptions.
Look at the example below to see Pinterest hashtags used in a Pinterest pin description.
I know, I know, you might be intrigued about this pin and want to watch this free Pinterest workshop.
I’ve got you covered! Here it is for you. My treat!
Should you use hashtags in my board titles or descriptions?
Pinterest hashtags in Pinterest board names or board descriptions can appear spammy, so it's best to avoid them.
Here is a full blog for you to discover how best used Pinterest board ideas to boost your discoverability and website traffic.
Should you use Pinterest hashtags in the comments?
While this is a widely used technique in other social media platforms, there is little point to do so on Pinterest.
Pinterest hashtags are nowadays limited to the description and it isn’t widely use anywhere else.
How do you add Pinterest hashtags to pins?
It's common practice to add hashtags on Pinterest to the pin descriptions, as they are a way (not the only one and not the best method too!) to signal what the pin is about.
You can add them anywhere in the description, but typically, they are added at the end to keep your Pinterest pin description meaningful.
How many Pinterest hashtags should you use on Pinterest pins?
Pinterest isn’t Instagram! So don’t go over the top and start including 30 hashtags! Actually, Instagram doesn’t even recommend 30 hashtags on Instagram anymore too!
Use a maximum of 4-5 hashtags per pin.
Don't try to stuff in as many hashtags as possible!
Are there any other considerations for using Pinterest hashtags?
There are a few other things to keep in mind when using hashtags on Pinterest:
Your hashtags need to relate to the subject of your pin.
Do your Pinterest hashtag research and use a mix of popular and niche hashtags.
Avoid using too many branded hashtags. You can use one branded hashtag if you want.
Is there a Pinterest hashtag feed?
Unfortunately, Pinterest does not have a Pinterest hashtag feed like some other social media platforms (yeah... I know you might be thinking as the one in Instagram).
So keep on reading to see how you can decide what Pinterest hashtag to use.
Can you search Pinterest hashtags?
You can search for pins by Pinterest hashtags on the Pinterest search bar.
Having said that... the results aren’t what you might expect, and this is what will become very clear very quickly about the role of Pinterest hashtags in 2023.
While you can search for particular Pinterest hashtags in the search bar, the results are NOT necessarily just pins that include that hashtag as you are used in other platforms.
Pinterest seems to use Pinterest hashtags as a keyword and will show you results with that keyword or that hashtag.
What are the best ways to use Pinterest hashtags for maximum exposure?
The fact is that... hashtags are not THE best strategy for maximum exposure!
Surprised?
Yes, you can follow the best practice that I mentioned before (only use hashtags relevant to your pin's topic, don't stuff in too many hashtags...). But all of that isn't going to be the magic wand to rank #1 on Pinterest in 2023.
Let me explain...
Are Pinterest hashtags working in 2023?
Aha! That's precisely the question many have been asking for a while... even in 2021!
Does Pinterest use hashtags?
So to get you THE BEST possible answer for you...
... I have asked Pinterest!!! Yes, in 2023!
Yessss! It comes directly from Pinterest!
This isn't just advice based on what others say...
“Regarding using hashtags on Pinterest, users are free to use hashtags as they wish.
The use of hashtags doesn’t have a lot of influence on the platform. It doesn’t have a negative impact on Pins, but it doesn’t have a big influence on the distribution of content in Pinterest.”
That's your answer! No need to rephrase it. They were really clear and open about it.
Should I add hashtags to old Pinterest pins?
There is absolutely no point in doing this!
You're better off creating new content and pinning fresh pins!
Will Pinterest hashtags harm your Pinterest results in 2023?
I know, I know... there is a lot of confusing content about this.
Some of it is actually an extrapolation of what it's known from other platforms like Instagram... where it has been clearly been signalled by Instagram that too many hashtags can harm your account.
You now have the answer from Pinterest directly.
Pinterest hashtags don't harm your account or your discoverability!
Should you delete the Pinterest hashtags from your older Pinterest pins?
Yet again, there is no point in doing this.
Pinterest will love you when you create content and pins regularly, use all the formats and maintain a non spammy activity on the platform.
So invest your time in inspiring your audience with your Pinterest content!
What is the best Pinterest hashtags hack?
Here is my favourite Pinterest hashtag hack: concentrate on using Pinterest keywords the right way, and you will see your results improve!
This is always a matter of getting the best return on investment for your time on Pinterest to grow your audience and your biz.
So get proficient in using Pinterest keywords (even better Pinterest SEO) in all the right places and in the right way!
That will make a REAL difference!
Are Pinterest keywords needed and how to use them right?
If you feel slightly confused between hashtags and keywords… the answers are coming right away.
And if you read the previous questions and feel that you can quickly skip the next ones… don’t!
Keywords can make or break your Pinterest results!
What are Pinterest keywords?
Pinterest keywords are words or phrases that you use to help people find your pins. In fact, they are keywords because they're frequently used words or phrases that people use to look for things on Pinterest.
Because they're frequently used, Pinterest as a content search engine uses them to find content related to them.
What is the difference between Pinterest hashtags and Pinterest keywords?
Let's simplify this question and see Pinterest hashtags as Pinterest keywords with a "#" in front. It isn't exactly as simple as that, and there is more background to this... However, at this stage, there aren't specific search features related to Pinterest hashtags, so there isn't much need to add much more than this to this point.
So now that I've given you the maximum clarity possible about Pinterest hashtags in 2023... I can't like to leave it here!
No way!
Let's cover keywords too! Yessss! I want you to be able to get maximum value out of this blog!
When it comes to Pinterest keywords, there are a few things you should know and get ready for this because this will make a real difference to your Pinterest game!
Why you should use keywords
When you use Pinteest keywords in your pins descriptions, you tell Pinterest what the pin is about. This helps Pinterest understand the content of your pins and show them to people interested in them.
When people see pins they're interested in, they're more likely to click on them, leading to more followers, likes, and even sales!
Pinterest keywords make your Pinterest pin searchable
Pinterest keywords make your content reach larger audiences
Pinterest keywords make people discover your profile and become followers
Pinterest keywords make people find and follow your boards
Pinterest keywords get more traffic to your blog, your website or your shop
Where to use Pinterest keywords on Pinterest
Pinterest keywords are essential across many places on Pinterest:
Pin descriptions
Your Pinterest profile
Board titles
Board descriptions
Pin graphics
Pin file names
Idea pin notes
Pinterest keyword research methods
There are several sources of keywords on Pinterest, and I suggest that you explore and research all of this to see what Pinterest keyword method gives you better results.
Pinterest suggestions in the coloured bubble menus at the top of the page (yes, they are back!), also called Pinterest guided search.
Pinterest search bar
Related Searches feed
Pinterest ads keyword research tool
Pinterest trends
In the top-ranking pins (the result of searches)
Pinterest ideas page
Pinterest categories in the Pinterest ideas page
Pinterest predicts
Spending time doing your Pinterest keyword research in 2023 will pay dividends! You don't need to use all of these methods, though!
Create your own Pinterest keyword list and you’ll save plenty of time!
And rem he best approach is to always use Pinterest keywords and keep an eye on trends.
Are Pinterest keywords the same than Google keywords?
Ahhhhh!!! Excellent question!!! 👏👏👏👏👏
In fact, they aren’t.
Pinterest keywords are the keywords on Pinterest most searched by people on the platform.
Google keywords are the terms searched for on Google.
The user intent and user base is different between the two platforms, and whereas there are some commonalities, don’t assume that a high ranking keyword on Google is a Pinterest keyword!
And that’s why many Google SEO keyword search tools aren’t the place where you’ll find Pinterest keywords.
How many keywords should you use?
The good news is that you don't need to use many keywords! Pinterest doesn't like it when you stuff your pins with too many keywords.
In fact, this can lead to your pins being hidden from search results.
So, my suggestion is to use 1-3 relevant keywords per pin.
Most Popular Pinterest keyword
Ok, ok, I know that it would be beyond belief not having to search for Pinterest keywords and having them at your fingertip.
So here is the news!
Don't just take Pinterest keywords in a blog, including this one (yes!) and run with them as the magic answer to all your needs.
The fact is that only you know your audience's dreams, struggles, goals, desires... Generic keywords are only going to get you that far. So you need to do more profound research and see what resonates with your people.
I said it!
I have seen too many pieces of content just giving Pinterest keywords for Pinterest keywords sake with advice...
A pure waste of time.
The lists below are absolutely not exhaustive ... they are there to trigger your ideas to explore different Pinterest keywords.
Notice the mix between long and short Pinterest keywords!
Pinterest keywords for Parenting
parenting skills child development
school year essentials
get ready for the school year
parenting skills activities
toddler activities
toddler lunch ideas
summer activities for children
parenting hacks
parenting done right
parenting for teens
children summer camp activities
children food healthy
children food ideas dinners for kids
children learning activities
children learning reading programme
Pinterest keywords for Women's Fashion
Women's summer outfits
capsule wardrobe
high street fashion
global fashion, athleisure
women's jewellery and accessories
women's shoes
dresses, women's headwear
trendy outfits
streetwear fashion
90s fashion
cute casual outfits
vintage outfits
fall outfits
Pinterest keywords for Interior Design
home decor trends
stylish bathrooms for modern living
how to choose a bedroom rug
affordable backyard ideas
modern quilt patterns
front porch planters
modern coastal home
baby shower decorations
furniture makeover
round dining table
space saving furniture
accent table
diy lamp shape
light blue aesthetic
Pinterest keywords for Wellbeing, Fitness & Quotes
inspirational quotes
good morning quotes
uplifting quotes positive
get to know you questions
mindfulness quotes
happiness quotes
wellbeing activities for adults
wellbeing activities for children fun
wellbeing display boards
for children mental health
positive affirmations
fitness motivation
fitness journal
body goals
fitness training women at home
Pinterest keywords for Food & Drinks
keto ideas
delicious recipes
healthy desserts
world cuisine
Italian recipes
easy meals
cocktail recipes
pistachio cake
corned beef recipes slow cooker
summer recipes
food platters
happy hour
breakfast and brunch
rice crispy treats
meal planning
lunches and dinners
crock pot inspired recipes
restaurant inspired recipes
lunches and dinners
cookie recipes
rainbow cupcakes
Pinterest keywords for Gardening
indoor garden
succulent planters
container gardening
landscaping
vegetable gardening
outdoor fire pit
garden art
affordable backyard ideas
garden hacks
diy landscaping ideas
modern landscaping
garden pathway
arbor, herb garden
trending plants this season
outside in
pollinator friendly garden
how to grow
the best house plants
cutting flowers
Pinterest keywords for DIY & Crafts
DIY accessories
kid's crafts
DIY home supplies
DIY event
fabric crafts
paper craft
fairy house
fabric painting
woodworking
DIY wall decor
easy leprauchaun trap for kids
modern quilt patterns
how to make a soap
miniatures
diy wedding decorations
diy gifts
diy home decor
canvas art
easter crafts
diy valentines gifts
diy food ideas
diy furniture plans
Pinterest keywords for Pets
pet photography
pet training
animal crafts
plants that are safe for cats
travel with your pet
puppies
kittens
baby bulldog
chicken coop
dog treats homemade
dog photography
petshop
pets crafts for toddlers
pets tattoos
pets names
bunny rabbits
pets furniture design
birds as pets
homemade cat treats recipe
pet hair cleaning hacks
pet friendly couch
pet friendly house plants
What are evergreen Pinterest keywords?
These Pinterest keywords are always relevant and can be used to attract an audience no matter what time of year it is.
Some examples of evergreen Pinterest keywords are:
“parenting skills”
“baby activities”
“men's fashion”
“home decor ideas”
“vegetable gardening”
You can compare those with Pinterest keywords that are either seasonal like "St Patrick's day desserts", or trends that come and go.
It's always best practice to target both, although seasonal or trendy keywords are not a must in every pin.
What are some seasonal Pinterest keywords?
Some seasonal Pinterest keywords are:
“Halloween costume”
“Easter crafts for toddlers”
“Fourth of July party recipes”
“Valentine's Day gift ideas”
“Christmas decorations for your dinner table”
These keywords can help you attract an audience specifically looking for content related to that particular season.
However, it's important to note that evergreen keywords should still be included in your pins as well to attract a wider audience.
What are some Pinterest keywords for trends?
Some Pinterest keywords for trends are:
“Start Trek 1”
“lucky charms rice crispy treats”
“unicorn cake”
“leprechaun trap ideas”
“dreadlock hairstyles for men”...
These keywords can help you attract an audience interested in that particular trend, but it's important to note that they will only be relevant for a limited time.
As such, you should use them sparingly and target them specifically to pins related to the trend.
Basic keyword research principles
Before you start using Pinterest keywords for your account, it's essential to understand some basic keyword research principles.
In a nutshell (yessss, this blog is getting pretty long!), here are some fundamental principles to follow when researching and using Pinterest keywords:
Don't spam with keywords
Mix long and short Pinterest keywords
Weave in naturally your keywords
Maintain a list of the Pinterest keywords you use regularly
How to find trending Pinterest keywords
When it comes to finding trending Pinterest keywords, you can use a few different methods.
One way is to use the "Explore" tab on the Pinterest website. This tab will show you popular pins and boards that have been saved by other users.
You can also browse through the "Trends" menu to see the Pinterest trending topics. You need a business account for this.
Pinterest also gives you a prediction of trends at the beginning of the year and plenty of Pinterest ideas
How do you find long-tail Pinterest keywords ?
A long-tail Pinterest keyword is a keyword phrase that is more specific and detailed than a general, shorter keyword. Long-tail keywords are often less competitive than shorter keywords, and they can be a great way to attract a targeted audience.
One way to find long-tail Pinterest keywords is to use the "autocomplete" feature on the Pinterest search bar. This feature will suggest keyword phrases as you start typing in your search query. Simply start typing in a keyword on the Pinterest website, and Pinterest will suggest a variety of related keywords.
Easy!!! You effectively use the Pinterest search engine capabilities to find your long-tail keywords.
You can also use the Pinterest Trends menu to see how popular a particular keyword is over time. Make sure that you have a business account
Are keywords important in 2023?
Yes, yes, yes, keywords are still important in 2023. Although the algorithm has changed over the years, keywords are one of the many factors that Pinterest uses to determine which pins to show in a user's feed.
To get the most out of your keywords, make sure that you're using a mix of general, short-tail, and long-tail keywords. And, as always, make sure that your keywords are relevant to the content of your pin. Plus, use them across the different places where Pinterest expects to see keywords. Remember: Use Pinterest board names, Pinterest board descriptions, your Pinterest profile, your Pinterest graphics, the Pinterest file name of your pin, Pinterest idea pin notes, and your website and blog.
In conclusion, using a mix of keywords (and some hashtags) is the best way to get exposure on Pinterest in 2023. By using both, you're increasing your chances of being found by people interested in your content, and you're also letting Pinterest know what your content is all about.
So, what are you waiting for?
Start using Pinterest keywords (and you can sprinkle some Pinterest hashtags) today!
I know, I show this free guide before! I can see how interested you’re in getting your Pinterest game up. You’ve stayed with me until this point. I’m so grateful. Steal my system to grow my audience in this FREE guide.
What next?
As always… take action! Happy Pinterest keyword research and start watching your Pinterest traffic accelerate!
Don’t forget to comment and tell me:
And if you want to discover plenty of more Pinterest strategies, tips and hacks, check out these related blogs:
A Beginner’s Guide To Pinterest Board Ideas To Get Pinterest Working For You
Pinterest Keyword Tool For Pinterest SEO Success And Other Great Tools
How To Post Pinterest Pins That Go Viral For Course Creators & Bloggers
It is an absolute privilege to know that you read and find value in my blog!
A HUGE thank you for being here with me until the end.
Don’t forget to pin this blog on Pinterest. Just hover over the pin below and click the Pinterest logo!
Thanks soooo much for helping me spread the word!
Hi! I’m Isabel
Visual content creation is my passion
The sea is my happy place!
For years and years I have created and produced content, in particular visual content. You can find me very often with my cameras and tripod out and about!
My passion is to help solopreneurs and small business owners like you grow your online audience and biz using Pinterest. Yes, I’ll show you hacks and tools, but I believe that you need more than that to be successful. That’s why I combined my Pinterest expertise with powerful content marketing, business and mindset strategies to get your online presence to the next level! 🥳
Ah, I have also worked for 24+ in the corporate world, leading quite a mix: transformation, marketing, coaching, sales, productivity, programme management, investments and product management.
I love sharing all these skills with you in my blog.
I am also founder of Agavea Properties, our family holiday rental business. My husband and I lead it with the passion with one goal in mind: serving our customers to create a memorable holiday experience for them.
So there you have it, that’s me! Ah... I almost forgot, my happy place is by the sea.
Thanks for being here with me!
