The powerful online lead generation for real estate many miss for leads on autopilot (to be ahead of your competition)

Do you want to stand out from your real estate competitors to achieve online lead generation for real estate and secure quality leads and highly desirable properties for your portfolio this year? Instead of buying real estate leads as everyone else… I’m going to uncover to you the best place to achieve lead generation real estate ahead of your competitors (yeah!):

The thing is, everyone is seeing the same usual list of best lead generation real estate in Google and beyond. Ask ChatGPT, and you’ll get your usual suspects: paying websites like Zillow, geographic farming, FSBOs, expired listings, open house events… you know the drill.

You, my friend, want to use lead generation for real estate strategies to be ahead of your competition

The fact is that finding different ways to get online lead generation real estate can feel challenging. This is exactly what this blog is about. Get ready to discover online lead generation for real estate that isn’t in the usual advice you’ve seen a million times… and that means less competition for you!

Plus you’ll find a great selection of real estate examples I’ve put together for you of how to stand out with your online content for more real estate leads.

Ready for it? Let’s get started!

Full disclosure: This post may contain affiliate links that, at no additional cost to you, I may earn a small commission from.

 

Don’t forget to pin this image!

Online real estate lead generation ideas without cold calling for quality leads | Isabel Talens  Imagine not having to compete for the best real estate properties or clients by reaching your real estate leads well ahead of anyone else.
 
 

Online lead generation for real estate golden rule

Early is best

In online lead generation for real estate, as for any lead generation, getting in front of your prospects early in the buying or selling process is the best you can do.

My first boss, a master of selling and sales prospecting, gave it to me simply: “Get in front of your ideal leads before they have decided to buy (or sell). At that point, you’ll be able to influence their decision and, importantly, you’ll be ahead of your competitors.”

Fact, when you reach early your ideal clients in your online lead generation for real estate process, leads will listen to your guidance and advice very closely, trust you, and many won’t shop around with other realtors. That’s the perfect scenario!

Meet them where they are, in their exploration phase, and what you say won’t feel sleazy. That’s the golden moment.

Don’t miss the infographic I’ve created for you below. It shows you my experience on Pinterest to grow leads early and the importance of different messaging depending on the stage your leads are at.

 
Unique new ways to get lead generation for real estate without paying a dime | Isabel Talens  What about hundreds more online leads for your real estate business without door-knocking, call-calling or expensive ads? Achieve free lead generation real
 
 

The #1 platform to reach online lead generation for real estate early

But how to achieve that? Where to be to find your ideal real estate leads?

There is an online platform many miss. In fact, during my research for this blog, I haven’t found it mentioned once… yet. Why? It’s mistaken as social media, and many have simply not made the effort to discover its power for lead generation on autopilot. You know better than that, my friend. That’s why you’re here. This is going to give you such a competitive advantage

It’s the #1 platform online and offline for inspiration, with the highest buying intent compared to any social media platform! Have you guessed already?

Pinterest!

Here are a number of examples I’ve gathered for you from Pinterest to show you real estate content on the platform.

You’re going to discover plenty more examples through this blog so that you build a complete picture of how well Pinterest covers real estate and what your ideal leads are searching for on Pinterest.

 
Online lead generation real estate marketing to grow your leads without ads | Isabel Talens  A successful real estate business starts by growing your leads. How about getting hundreds of online leads without ads or having to post on social media
 
 

The power of Pinterest to reach your leads ahead of your competitors 

Why is Pinterest so powerful? Ah, you’re asking a great question. There are many reasons for this, but the essence of it is the user intent of people on Pinterest.

Why do your leads use Pinterest? It’s the first place where people, your ideal leads, go to plan their life projects to find inspiration and solutions. And exactly the moment you want them to find you! The stage when they haven’t yet decided what they need and who they want to work with. 

This is the moment they are most receptive and the moment many of your competitors completely miss, but not you anymore.

Importantly, people on Pinterest don’t search for specific brand names, which is fantastic! It makes you discoverable even if you’re a small business or you’ve started your real estate business recently! Yeah!

And all of that totally free! Yes, free lead generation for real estate, exactly at the perfect time to come before your competitors too. 

But I get it; you might still wonder why that makes Pinterest a perfect place for online lead generation real estate. Inspiration, planning…? Is that worth your time? I’ve got more for you. Let’s just keep going. Plus don’t think this is a pitch about Pinterest. This blog is packed with insights on what your ideal leads search for and are interested in. The places they hang around and where you want to be discovered.

But before, I could resist summarising why I love Pinterest so much to grow my business and why you will too in the graphic below.

 
Unique new ways to get lead generation for real estate without paying a dime | Isabel Talens  What about hundreds more online leads for your real estate business without door-knocking, call-calling or expensive ads? Achieve free lead generation real
 
 

Online lead generation for real estate with Pinterest

Why inspiration is key for early lead generation for real estate

Inspiration isn’t used that much when talking about sales processes, prospect building and lead generation. However, inspiration is a very powerful tool.

Instead of thinking about inspiration as the thing that artists or writers need for creation, let’s talk about inspiration in the context of online lead generation for real estate.

It might feel unusual. Here comes the golden nugget.

You’re great at selling. I know that. And you know that what sells best is to create feelings. That’s where decisions are taken.

So let’s talk about what inspiration really is for you for online lead generation for real estate.

Inspiration for real estate leads and beyond has 2 phases:

  • Phase 1: The aha moment. This is the moment your leads find something that inspires them. For example: the perfect location they didn’t know existed, the best way to start planning a house move, the best steps to secure a mortgage as a first-time buyer…

  • Phase 2: The action. Aha moments trigger action like nothing else. When your leads are inspired, they will act, and do something to make that inspiration happen!

So now let’s put the 2 things together: show up on Pinterest, the #1 worldwide recognised platform for inspiration, and inspire with your content on the platform. Bang, create online lead generation for real estate right at the moment your clients are most receptive and prone to take action!

And if you’re thinking: “Wait a sec, Isabel, I don’t know what content to create on Pinterest for inspiration, keep on reading my friend, I’ve got you covered!

I’m going to uncover in this blog for you the best content ideas for online lead generation for real estate. Plenty of content ideas and examples of top ranking pins in real estate.

And if you’re still wondering why Pinterest isn’t social media, have a look at the graphic below to get a simple and striking comparison between social media and Pinterest. That’s the moment you truly understand why your real estate business needs to be on Pinterest!

 
Successful online lead generation strategy for real estate to convert more leads | Isabel Talens Imagine no call calling or not having to paying online leads companies to grow your online lead generation for your real estate business. Sounds fab!
 
 

Lead generation examples from Pinterest

Your objective isn’t growing followers on Pinterest. Followers aren’t leads. So here are lead generation examples of what Pinterest is best leveraged for.

You want to use Pinterest for the business results that matter most to you:

  • to grow your email list

  • to drive traffic to your website

  • to attract sign ups to your free real estate events

  • to bring people to your landing pages for home valuation pages, to attract to your listing pages

I personally love Pinterest to grow my email marketing on autopilot. Let me share with you more about this.

 
Hundreds of leads for your real estate business without lead generation companies | Isabel Talens Ready for real estate advice you won’t find anywhere else? Uncover real estate lead generation ideas to bring you hundreds of free, quality leads
 
 

Be discoverable for years on autopilot 

Imagine creating content that gets you hundreds, thousands of leads again and again. Sounds fab?

That’s the power of creating content for Pinterest. Your content is searchable, which means online lead generation for real estate for years and years. 

You might still be thinking you achieve the same on social media…

Ready to be surprised? Let’s chat about social media versus Pinterest a bit more. Yeah, my friend, Pinterest isn’t social media.

When you post on social media your content is only actively shown to social media users for only a few hours. So you need to keep on posting daily to be discovered.

Pinterest is different! Pinterest is a visual search engine. When your ideal real estate leads search up things on Pinterest, your content can pop up on search for years after you posted it, because Pinterest is like Google, a content search engine.

The big difference with Google? You can rank on Pinterest within a few months of starting, instead of years and years of building domain authority like on Google.

Are you already feeling you want to grow your leads with Pinterest? I’ve got you covered! Here is my FREE treat for you. Access now my free Pinterest workshop:

 
 
 

Real estate leads with email marketing on Pinterest

Build, build, build your email list. That’s the most valuable asset you can create for your real estate business. Offer a valuable resource online, often a downloadable, in exchange for your lead email address.

Avoid old marketing techniques that offer people to join your email list to get updates on your listings. Booooooring! 

Think from their perspective. What would be super valuable to them to progress their plans and, importantly, demonstrate your value?

You want your online lead magnet to be something that:

  • naturally attracts your real estate leads,

  • helps achieve quick wins AND

  • creates a natural next step to work with you. 

Here are a few ideas for lead magnets to attract leads for you real estate email list:

  • A downloadable cheat sheet to prep your house for a valuation 

  • A checklist to prep the property before viewings

  • A checklist to organize a successful open house day

  • A get-ready-to-move planner

  • A calculator for first-time home buyers budget

  • A list of the elements that attract a premium selling price when renovating to sell

Here is a video with a great example of how to create a desirable infographic to drive to lead generation for real estate on Pinterest by linking a pin to a freebie, where your leads will exchange their email address for a free instant downloadable.

 
 

Create pins like this one on Pinterest to offer irresistible freebies for your target clients. Pinterest will generate tons of traffic to your sign-up forms: get ready to see your real estate email marketing list grow faster than ever.

 
 
 

Content ideas for online lead generation for real estate to stand out with Pinterest

Fantastic, you’re already making lots of progress! 

Let’s now put things into action with content ideas of what to post on Pinterest for real estate leads.

What is a pin, and what is pinning?

Nothing like getting some lingo out of the way at this point. 

  • A “pin” is a post on Pinterest. They can be graphics, photos or videos.

  • “Pinning” is posting on Pinterest.

All pins can have links, so you can direct traffic where you want to bring your leads to.

Here is a short video I’ve recorded for you (no audio) to showcase how your real estate leads use Pinterest to find ideas, inspiration and take action.

 
 
 

Content is a magnet for online lead generation for real estate

In today’s online world, your leads are very proactive. They go online to get ideas, inspiration, reviews, behind-the-scenes information, and so much more.

Thinking about your content on Pinterest as simply another platform to publish your property tours is a real missed opportunity. Property tours for online lead generation for real estate aren’t enough anymore.

Those who attract the best and the most online leads go beyond house tours and properties on sale lists. They have understood content marketing strategies and how to leverage adjacent interests to have a wide enough net.

Time to talk about getting into the psychology and lead behaviour for maximum lead generation online.

I get that Pinterest for business can feel very different for you and you don’t know where to start. No worries, my friend. Grab my free Pinterest kickstart guide below to start using Pinterest for lead generation for real estate:

 

Prospects' early interests in online lead generation for real estate is key

Imagine you have a time machine, and for every online lead generation prospect you gain, you can rewind in time to see what they do online 1-3 months before they contact you. They would be browsing some of these searches on Pinterest: 

  • Location-related content 

    • Best locations and neighbourhoods

    • Best schools, school admissions process, childcare, colleges

    • Jobs, employment insights, employers  

    • Activities: Kids activities, outdoor activities, food and drink, social clubs

    • Services (shopping, health services…)

    • Transport connections (highways, airports, commuting times…)

    • Local property market update, property value growth , Local news to demonstrates the value of the area

    • Investment opportunities

    • Retirement homes

    • Weather all-year-round information

Here are a few examples I’ve summed up for you of location-related pins perfect to attract your real estate leads:

 
 
  • Lifestyle vision boards and manifestation

    • Dream house

    • Manifesting a property

    • Manifesting a lifestyle

    • New Year’s home vision board

  • Money related

    • What house can you afford?

    • Saving for down payment 

    • Mortgage, lending tips

    • First-time buyers advice

    • Buying without deposit

    • Mortgage for new builds

    • Getting a mortgage when self-employed 

    • Investment opportunities

    • Location-related tax advice

    • Home insurance

Are you wondering how to show this on Pinterest. Here are a few examples of real estate money-related pins I’ve researched for you, top ranking on Pinterest:

 
 
  • Specific needs

    • Relocation

    • First-time buyers

    • More space for growing families, or all generation living

    • Downsizing

    • Retirement 

    • Education 

    • Self-employed

    • Wealthy

  • Home related choices

    • Renovating versus moving

    • Building versus buying

    • Tips for building a new home

    • City versus countryside living, flat versus house

    • When to know you need more space

Explore below more examples I’ve selected for you so that you can get inspired by lead generation real estate marketing on Pinterest. Note how I’ve included pins that target specific leads, niching down on the profile of the real estate lead requirements.

We’ll chat about the importance of targeting specific segments of real estate leads with your content later on in this blog in more detail.

 
 

All this content is great valuable information that positions you early in the prospecting processes and that, as you know, is the best lead generation for real estate strategy!

So create pins that cover some of this. 

You can also go beyond the usual and be generous with collabs on your content to bring you more online generation and cover some of the content topics you aren't that familiar with. For example, collaborate on content with a mortgage broker, a niche blogger, an education centre… the list goes on. 

All these types of Pinterest ideas for real estate are great for early lead generation online. They address the early discovery phase of content marketing for your real estate business. Many of your competitors totally miss it and you, my friend, are now armed to bring in online lead generation for real estate with Pinterest content that your leads will love you for.

 

Core interests for online lead generation for real estate 

Needless to say, the more obvious content for lead generation for real estate still remains totally relevant on Pinterest. Here is some of it:

  • Property preparation

    • Staging your house to sell

    • Things to do before selling your house 

    • Easy low-cost home upgrade with a high return

    • Low-cost home improvements to make it look expensive 

    • How much to spend to renovate to sell house

    • How to make more money on the sale of your home

    • Important things to do before you list your house 

    • How to sell your house in one showing at full asking price 

    • How to attract the highest and best offers 

    • Do’s and don’ts

    • Mistakes to avoid when selling your house 

    • Things that will turn off buyers

    • Deal-killing mistakes to avoid 

    • Home jobs that won’t increase your resale value 

    • Things no one wants to tell you about your house 

    • What your buyers won’t say during visits

    • Cheap updates to increase your property value

    • Tips to sell your house in winter

    • Expert tips to prep fast and for top dollar

    • Tips to sell in a stagnant market

    • Open house guide

    • Checklist before your home inspection

    • Storage solutions 

 
Powerful online lead generation for real estate to be ahead of your competition  | Isabel Talens  A successful real estate business starts by growing your leads. Want to get hundreds of online leads without ads or having to post on social media daily
 
  • Process insights, how to’s and checklists

    • How long does it take to put your property on the market?

    • The selling process infographic

    • Steps to sell your property and buy a new one

    • How to sell your house fast

    • Words to use when selling your home

    • Buying process

    • Rental process

    • Selling process

    • Building process

    • Showing checklist

    • Checklist when visiting a property 

    • Checklist before making an offer

    • House tour preparation

    • How long to complete sale

    • How long does it take to sell a house for real

    • Buyers tips

    • Sellers tips

    • Tips for rentals

 
 
  • Realtor selection

  • Property choices and types

    • Beach houses

    • Forest houses

    • Sustainable properties 

    • Apartments 

    • Ocean view 

    • Seaside property

Remember to be open to collabs here too. The more generous you are with agent-to-agent referrals or content collaborations, the more you’ll be able to build a great referral network beyond your own.

You can create from time to time content about other locations on your Pinterest account to help other realtors you collaborate with. This way, they’ll do the same for you, and you’ll reach new leads for maximum online lead generation.

You can also think of collaborating with local builders, interior designers, outside garden landscaping companies, lenders, brokers, insurance providers, education admission consultants…

Should you stop here? Absolutely not! 

Here comes another set of Pinterest ideas for real estate that so many of your competitors miss. Creating content that converts goes beyond this point. Ready for the best lead generation for real estate content ideas yet? Here they come!

 

Grow online lead generation for real estate faster, showing why you

You’re great at selling your services. So you know, it always comes down to building trust. 

Your Pinterest ideas for real estate on Pinterest are exactly the same. You want to create pins that demonstrate “why you”. This content gets you out of the generic advice bucket and demonstrates the uniqueness you offer.

Here comes a set of Pinterest ideas for real estate to show your value:

  • Your behind the scenes:

    • How you prepare an open day

    • Preparation of a seller meeting

    • Getting your sold gifts ready

  • Your personalised process, what makes your process unique, what is different about you

  • Your views and opinions that stand out from others

  • Your personal advice

  • Your story, your background, your values

  • The value you bring as a realtor

The best of it all? This is free lead generation for real estate on Pinterest that works for you, creating credibility, authority and trust. A very powerful way to create Pinterest ideas for real estate. Here is a selection for you of examples of realtor pins on Pinterest:

 
Powerful online lead generation for real estate many miss for leads on autopilot  | Isabel Talens Imagine no call calling or not having to paying online leads companies to grow your online lead generation for your real estate business. Sounds fab!
 
 

Content to build trust for online lead generation for real estate

Now comes the one piece never to forget. The one thing that turns your Pinterest audience into warm leads, ready to work with you, is your results, what others say about you.

These online lead generation real estate content ideas will bring your email list signs and clients on autopilot!

  • Client testimonials

  • Clients recommendation

  • Partners referrals

  • Results of an open house

  • Properties sold, average days on the market before offers

These Pinterest ideas for real estate make all the difference between simple followers and quality lead generation online that converts.

Can you see how your content for online lead generation has completely expanded from listing or property tours to a complete system that meets your online real estate leads where they are?

Are we done? I have even more for you to even stand out more from your competitors.

You’re doing fab! Let’s keep on going.

 

Free lead generation for real estate to stand out from your competitors

Best lead generation real estate strategy: work a niche

You might feel reluctant about considering it; however, niching down works marvels. It’s counter-intuitive. Target fewer people to attract more online lead generation for real estate on Pinterest.

It was only when I niched down that my business grew at its fastest pace.

Get known for something specific as a real estate agent or realtor. Find a niche and specialise in it so that you become the no-brainer, go-to business for it. 

Here is an example of Pinterest for real estate that focuses on first-time buyers and their specific needs and interests. By focusing on specific real estate leads, you establish great presence by ranking more and authority.

 
 

Let’s consider some examples. You can relentlessly work at becoming the real estate business that specialises in:

  • Complex relocations

  • Exclusive properties ($10M+)

  • Self-employed 

  • Second home

  • Commercial properties for small businesses

  • Retirement properties

  • Self-build

  • Plot only

  • Farms

  • Large plots, very large land

  • Period properties

  • Penthouses

  • Studio apartments

  • Roof terrace properties in cities

  • Contemporary architecture 

  • Sustainable houses, zero emissions homes

  • Long-term rental properties 

  • Student rental properties 

  • School admission-related properties

  • Short-term holiday rental properties 

  • Seaside locations

  • Ocean views properties

  • Multi-generation homes

  • A very desirable neighbourhood

As you niche down on a specific type of services or property, you will rank more and more on Pinterest, because you’re competing with fewer accounts to pop up first on search. And that, my friend, it’s magic!

You’re probably used to lead generation real estate agents farming neighbourhoods. They send direct mail campaigns or door-to-door prospecting.

Working a niche online is a similar approach. Reach people around a very specific need and get better and better at understanding their needs and dreams.

Have a look at the graphic I’ve created below showing you examples of real estate pins that go from being very general to very targeted.

 
 
 

Best lead generation real estate strategy: target what others don’t

A variation to this approach, without having to niche down significantly, is this next one.

The bulk of the online lead generation for real estate is targeted to residential homebuyers and sellers. Well, become the business that serves property investors or home builders. This is commercial real estate sector that requires a different approach.

Stand out by creating Pinterest real estate marketing that makes you the go-to-business for real estate this way.

 
 
 

10x your reach for online lead generation for real estate

Wow! You now have plenty of lead generation ideas for real estate, including Pinterest ideas for real estate. It’s time now to unveil online lead generation strategies to boost your results exponentially.

Strategic Blogging

You may have thought that creating social media content is far more important than creating a blog on your real estate website.

Think again! Blogs are, like Pinterest pins, discoverable by search year after year. In fact, it keeps your website fresh and signals to Google that your website is worth sending people to.

Plus, when you provide deeper value for your online lead generation for real estate, your ideal clients will be far more prone to sign up for your email list or contact you. 

Just look at this blog. You’ve been hanging together for a while. You’ve got so much out of this blog. Let me tell you, a social media post on Facebook, Tiktok or Instagram will never go this deep.

So combine the best of both worlds:

  • the power of Pinterest to bring traffic to your website with

  • a blog that addresses your ideal clients' needs

    And yesssss, see your free online generation for real estate on Pinterest work for you on autopilot. Every new blog will work to bring you leads again and again from Pinterest and Google.

Blogging + Pinterest for real estate grows your online lead generation leveraging search engine optimization (SEO). 

Want to know more about Pinterest SEO? Check out my blog: Pinterest Keyword Tool For Pinterest SEO Success And Other Great Tools

 

Online connection through online live events

You’ve already seen online lead generation examples. This next one is only occasionally mentioned even though is very effective for your email list marketing: online webinars.

It might sound scary at the beginning… organising an event online that you hold live. In combo with Pinterest, an online live event for real estate will not only grow your email list but also build trust and connection with your online leads.

You can host a live webinar for a specific topic related to your quarterly promotions: “How to plan a stressless house move”, “Property search for first-time buyers to secure your dream home”, “Rental tips for new college students”.

Here I am in one of my live webinars, which I hold regularly, using Kartra Webinars:

Kartra is my platform of choice, my CRM. I save tons of time and money using Kartra. Kartra includes:

  • Email marketing

  • Email sequences

  • Forms and landing pages to grow your email list

  • Check out capabilities for payment

  • Video, photos and media storage

  • Surveys and quizzes tool

  • Automations

  • Real-time funnel analytics

  • Evergreen funnels

  • Live webinars

  • Affiliate marketing

  • Membership sites

 

Pro Tip

  • Use Kartra for your all-in-one marketing needs, including online webinars, and start saving thousands in your marketing systems.
 

Build partnerships

Let’s keep looking at ways to 10x your online lead generation for real estate.

A very impactful way to significantly expand your reach is to partner with others. Creating networking opportunities for you. Think about connecting with:

  • Storage companies

  • Builders

  • Property developers

  • Staging experts

  • Interior designers

  • Insurance companies

  • Lenders and brokers

  • Specialised property solicitors

  • Title companies

  • Landscapers

  • Cleaning services

They can reference you, and you can reference them. You can create content that helps provide visibility about their services or products on Pinterest, and they can, in turn, support you. You may do this for free or agree on a commission with them.

 

Pro Tip

  • Ask your partner to include you in a section on their website for preferred services and products, for example. They could also help share your content on their online platforms.
 

Leverage automation and online systems

Plus, nothing better to multiply your results than automations with your online systems. Once you capture your new online leads for real estate from Pinterest, set up email sequences to get your new leads to discover about you, what you do and what you offer.

I use Kartra for all my email marketing automations and it releases so much time for me knowing that it ‘s working on the background for me.

You can also capture telephone numbers and set automated text messages with SMS if you know that works best for your leads. 

Lastly, remember that you’ll achieve better results when you personalise your communication to your online leads. A very efficient way to achieve this is by applying email segmentation.

How do you do that? Tag your online lead generation to capture their interests and only reach to them about those aspects. This will get you more email engagement and your email deliverable will rock!

So not everything is about online lead generation for real estate but also about nurturing your leads in the most targeted way once you have them for best results.

Here is a set of blogs to rock your online growth, from getting your website to convert much better, to landing pages that sell and creating content in a breeze with ChatGPT:

 
 
 

Paid online lead generation real estate on Pinterest

Beyond the traditional strategies, consider Pinterest ads for brand awareness and conversion to freebies and combine them with being location specific.

I love Pinterest ads because their cost efficient and reach action takes on Pinterest. 

You can create ads to raise brand awareness by driving online leads to your content. I do this this signature content that addresses the most sought after content subjects for my audience, like Pinterest affiliate marketing.

You can also create Pinterest ads for conversion, meaning that you create ads that drive your online leads to take action. Typically that can be to sign up to your email list by directing your ads to one of your best performing freebies.

If you want to learn how to set up your ads for online lead generation, join today my online course, The Profitable Pinterest Secrets. I include a masterclass for Pinterest ads you absolutely want to watch.

 

How to start on Pinterest for online lead generation for real estate

I Love it! Now you understand the power of Pinterest for online lead generation for real estate and have plenty of examples of real estate marketing on Pinterest, you’re eager to get started with Pinterest. Fantastic! Here are your steps:

  1. Create a Pinterest for business account, it’s free!

  2. Optimise your account with keywords

  3. Research your niche

  4. Create 10 Pinterest boards that relate to your leads interest and what you offer

  5. Repin some top-ranking pins in your niche to kickstart your Pinterest board

  6. Invest in skilling up your Pinterest marketing

  7. Start creating your pins

  8. Create your keyword bank so you save a ton of time

  9. Learn to schedule your pins to get your Pinterest pins for 1-2 months scheduled in just a few hours

  10. See your traffic grow and your online lead generation for real estate work for you on autopilot

 

Take action

  • Start your Pinterest for business account today.
 

Bonus tip for online lead generation real estate

Beyond all you’ve learned in this blog already, let’s get your prospect management to the next level! Yeah!

Nothing better than to combine your online lead generation for real estate with a great tool to manage your leads and follow up like the pro you are.

Here is a screenshot of my Asana template for leads management. Never miss a follow up call, or a lead by tracking your leads completely for free with Asana for project management.

 
 

For example, follow up with prospect management with Asana your leads from an  open house event easily.

Discover how to use Asana for your business with Uplevel With Asana, my absolute fab online course that you can binge and start applying in no time to transform your business operations and save a ton of time.

 

FAQ about online lead generation real estate

Combine it with social media for one on one networking through DMs, as well as go live on Instagram from time to time (once a month or once a week).

What Are lead generation companies for real estate?

You can choose to pay companies to bring you lead for real estate but paying s as monthly fee. It’s this a better option than using Pinterest, you may ask yourself?

Well, organic leads, meaning leads that find you through valuable content build trust much better than bought up leads that know nothing about you.

Also remember that your competitors are also using these lead generation companies to tap into the same pool of potential leads, so competition is tough.

And more importantly, when buying leads you’ll be reaching your leads far later in their decision making process, so it becomes tougher to influence the outcome.

Pinterest help you reach your leads at their stage they’re looking for ideas and inspiration and planning important life projects. That’s the perfect timing.

 

How Does Real Estate Lead Generation Work?

Real estate lead generation is like setting the stage for a great party - you want to make sure the right people are on the guest list. 

First off, there's your digital presence. Your website, your Pinterest pins, your online ads are like the invitations. You're putting the word out there that you've got some real estate treasures to share. Sprinkle in a bit of Pinterest SEO magic to your pins and Pinterest account, so when someone searching on Pinterest "dream home," sees your name pop up.

Then comes the in-person mingling. Real estate isn't just about online; it's about people. So, you're out there, shaking hands at community events, hosting a few housewarming parties of your own (aka open houses)… Plus the old-school direct mail approach can still bring some leads. Just don’t overdo it, as it can have the opposite effect.

You're creating connections, building relationships, and making sure everyone knows you're the go-to person when they're ready to make a move.

 

What next?

The most impactful action you can take today is to start using Pinterest for business today. Yeap, it feels different to social media and yet, it’s so much more powerful! You know it now and many of your competitors aren’t using it, but your ideal leads are!

And don’t forget to comment and tell me:

 

Please let me know in the comments

  • What is the #1 thing you want to achieve with Pinterest for your real estate business?

It is a real privilege to know that you find value in my blog! Huge thank you for being here with me.

And before you go, remember to get access to my FREE Pinterest training!

 

Hi! I’m Isabel

 

Visual content creation is my passion

The sea is my happy place!

 

For years and years I have created and produced content, in particular visual content. You can find me very often with my cameras and tripod out and about! 

My passion is to help solopreneurs and small business owners like you grow your online audience and biz using Pinterest. Yes, I’ll show you hacks and tools, but I believe that you need more than that to be successful. That’s why I combined my Pinterest expertise with powerful content marketing, business and mindset strategies to get your online presence to the next level! 🥳

Ah, I have also worked for 24+ in the corporate world, leading quite a mix: transformation, marketing, coaching, sales, productivity, programme management, investments and product management. 

I love sharing all these skills with you in my blog.

I am also founder of Agavea Properties, our family holiday rental business.  My husband and I lead it with the passion with one goal in mind: serving our customers to create a memorable holiday experience for them.

So there you have it, that’s me! Ah... I almost forgot, my happy place is by the sea

Thanks for being here with me!

 
 
 
 
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