Searching on Pinterest: Your secret content marketing strategy to attract your ideal client every time
Can searching on Pinterest really become your secret content marketing strategy? Are you not sure if you attract your ideal client with the content you make? You think you have a great website, and you post on social media regularly still, people are just not buying. You think you are doing something wrong or that your ideal client isn’t yet where you have content. Here is how searching on Pinterest will help you become magnetic with your content:
With Pinterest's visually appealing and highly shareable format, searching on Pinterest has become a secret weapon to catapult content marketing to the next level for small businesses like yours.
In this blog, we will explore how you can unlock the full potential of searching on Pinterest to showcase your brand, get into the psyche of your audience, increase website traffic with highly searched keywords and the latest trends, and ultimately attract your ideal client with irresistible content.
Full disclosure: This post may contain affiliate links that, at no additional cost to you, I may earn a small commission from.
Searching on Pinterest for audience research
If you aren’t sure you attract your ideal client with the content you create, it’s time to pause and go back to the starting point. This is where searching on Pinterest comes super powerful!
Challenge yourself with the question: how well do you really understand your audience?
Is audience research a one-off thing?
You might have heard it a million times by now, and you could be about to think: “Not again, this thing about research your audience!”
Well, my friend, this is not a one-off activity you do when you start and check off your to-do list to never do it again. Large, medium, and small marketing agencies will spend thousands and thousands doing that repeatedly.
You’re an online entrepreneur, a small business owner without the budgets these agencies have, and your time is CONSTRAINED, I know. So the critical question is: do you really have the time for audience research again?
The simple answer is that you should.
Why? Imagine a house without foundations. The walls crumble quickly.
Don’t expect that fabulously looking website to sell for you unless you understand deep down your audience, and you refresh your insights regularly.
The more you know, the more your content will become magnetic and products a natural decision to purchase! So let’s see how searching on Pinterest can help you with your audience research.
Searching on Pinterest for fast audience insights
Searching on Pinterest is the #1 thing your audience does to plan and get inspired. This is not me saying it because I love Pinterest. Worldwide research has found that Pinterest is considered the #1 platform for inspiration.
“Pinterest is the visual inspiration platform people around the world use to shop products personalised to their taste, find ideas to do offline and discover the most inspiring creators. Our mission is to give everyone the inspiration to create a life that they love.”
With that in mind, searching on Pinterest for what your audience wants is a golden nugget.
A Pinterest search can create that. But how can you be searching on Pinterest to get your audience insights that you so much want?
The simplest way is to look at Pinterest suggestions for your niche in the Ideas section of Pinterest. Pinterest suggestions change frequently based on the most searched terms and the latest trends. This is a gold mine of audience research that not many know about. Just have a look at how easily searching on Pinterest gives you insights on:
Top Pinterest searches
Explore ideas by popular topics for your audience
Top 10 ideas
Ideas that stand out, fresh ideas for your niche
Popular videos
Featured articles (highly recommended to understand your audience)
More inspiration
Discover Pinterest creators in your niche (more about that later!)
Discover boards for your niche (more about that later too!)
Later on, I will show you a very powerful tool for trends to keep on researching your audience by searching on Pinterest. For now, let’s keep it simple.
Searching on Pinterest using the search bar
I find the ideas section when searching on Pinterest is a great way to research your audience from their perspective because you aren’t using your words for the search, but Pinterest gives you what they search for. While searching on Pinterest, this puts you at the heart of your audience's interests.
Sometimes, you need to niche down more.
In that case, the Pinterest search bar is your friend! Simple and powerful, too!
Compile a few words related to your niche and type them one by one on Pinterest. Watch the suggestions for searches pop up in the drop-down menu. All those words are frequent searches. Bingo!
I suggest that you spend time doing these three activities:
Here is how it is done:
Searching on Pinterest for today’s trending content
Once you start searching on Pinterest regularly and saving content, Pinterest will learn your interest and related niche. That means it will suggest more and more content automatically related to your area of biz.
At that point, you can also use the Today page to drill into searching on Pinterest for today’s suggested content for you.
That’s a complementary way to add to your audience research insights.
Searching on Pinterest isn’t the ultimate audience research tool!
As much as I looooove the power of Pinterest marketing, there is nothing that replaces talking to your ideal clients directly and asking them about their struggles, their goals, their dreams, their roadblocks and missteps.
The fact is that we all start from zero. I clearly remember this advice about talking to your customers at the beginning of my online journey. It was so discouraging! What clients? What audience?
I considered myself a bit of an introvert, and the thought of reaching out to people I don’t know to shape my own business was dreadful! So if you are at that stage, you have plenty of other avenues.
Searching on Pinterest to research your ideal client is very powerful, as the planning and buying intention on Pinterest is the highest compared to social media.
You can also do:
Search forums like Quora and Reddit for FAQ
Search up Facebook groups
Analyse the best-performing content for your competitors on Google, Instagram, YouTube
Search Amazon and analyse product reviews
And if you already have an audience or an email list:
Create a survey for your email list
Ask your audience on social media with polls
The list goes on. Searching on Pinterest to start your audience research is a powerful way to visually gain insights and then use other methods to complement it.
So here's the deal: knowing your audience deeply and continually refreshing your insights is the key to creating magnetic content and products that sell. It's like having the blueprint to craft content that's so spot-on it attracts your ideal client like a magnet.
Pinterest is soooooo much more than a way to research your audience… It’s a very powerful platform to grow it!
Eliminate the social media burnout, grow your audience and create a lead-generation engine for your online business to go from content to leads and clients with my signature programme, The Profitable Pinterest Secrets:
Searching on Pinterest for content ideas and inspiration
As an online entrepreneur or content creator, you’re always on the lookout for new content ideas and inspiration. That’s precisely the power of Pinterest, inspiration!
There are many ways of searching on Pinterest, so let’s start with that!
How to search on Pinterest
When you seek inspiration for your content ideas, there is nothing better than letting yourself navigate freely to brainstorm in different places.
You might be used to searching on Pinterest by using the search bar. Pinterest has a mighty AI engine that fuels its visual search engine capabilities.
First things first, let’s make sure you spot different ways to navigate Pinterest. Ready?
Searching on Pinterest can be done in so many different ways by:
Typing on the search bar
Using the colour bubbles at the top
“Related searched”
Selecting an area on a photo (mega cool!)
Using the filter menu and search by videos, boards, profiles or products
Looking at “More like this”
“Shop Similar menu” among the pin results
Clicking on the “Profiles” button
There is nothing better than exploring the other suggestions of related ideas suggested by Pinterest.
The easiest way to niche down for your content ideas is to use the colour bubbles right at the top.
A different (and fascinating) way to brainstorm ideas for your content is to look at related searches that your audience frequently does. These are content ideas that you might not have thought of, or that relate to your niche and can be great for expanding your content pillar.
So, wander around the “Other searches” menu to find content ideas.
And obviously, don’t forget to click on the pins that are super inspiring to you and then explore the “More like this” section right underneath. This way of searching on Pinterest for content ideas helps you be truly targeted once you have spent time in a wider brainstorming search.
How to search on Pinterest with photo / Search on Pinterest by image
Now, let’s get into the immense power of Pinterest's visual search engine capabilities. Searching on Pinterest for content ideas isn’t just a typing exercise. This is soooooo fun and mindblowing!
There is no need to put words to this way of searching on Pinterest. Just see it by yourself:
Depending on the settings of the pin, you can also find visual searches that offer you this (the white dots visual search based on Pinterest tags):
Searching on Pinterest for Boards
If you’re new to Pinterest, you may not know what a Pinterest board is. In a nutshell, Pinterest boards are a way to save pins around collections of themes. The best comparison is the folders on your computer.
Pinterest boards provide a simple way to easily find content ideas related to a certain subject as well as sort out pins in a Pinterest account.
They also become a fab way to find content ideas in a targeted way for you. Here is how you can approach searching on Pinterest for boards:
I’ll show you the rest of the ways of searching on Pinterest in the next few sections, as they are mega handy for competitor’s research, trends and keywords.
Searching on Pinterest for competitors' research
Searching on Pinterest for profiles is a phenomenal way to enrich your insights about your niche (as well as expand your content ideation approach).
How is it done? Much easier than you think! Searching on Pinterest for competitors on your niche is a click away. Once you have type something on the search bar, just click on the menu called “Profiles”.
Here is my Pinterest profile account ranking on Pinterest profiles for “Pinterest for business marketing”! 😊
Amazing, isn’t it? But wait, there is more. Here is a super-targeted way of searching on Pinterest for competitors’ research. The filter once you have searched something in the search bar.
You can look at product pins and videos on Pinterest (as well as filter by profiles and boards).
Another great place to find competitors' insights after searching on Pinterest with the search bar is to scroll down until you find the “Shop Similar menu”. This will bring you directly to product pins related to your search and a fab way to see what competitors are ranking for on Pinterest!
“Shop Similar menu” among the pin results.
You can also look at the white dots on a pin for the “Shop for this”
Searching on Pinterest for trends
And now comes one of the most powerful ways of searching Pinterest! It's one of my absolute favourites and will give you insights and traffic!
The Pinterest trends tool.
If you want to be searching on Pinterest for trends, you need to have a Pinterest business account. So upgrade your account for free and open up the power of Pinterest to your online business.
I teach online entrepreneurs and content creators like you to grow your audience and create a lead generation engine with Pinterest for a profitable biz to live the life you love. So upgrading to Pinterest for business is the most impactful step you can take to drive a ton of traffic to your website or online shop, grow that email list and generate leads on autopilot by inspiring your ideal clients on Pinterest.
Now, you might wonder why Pinterest is a big deal for traffic. Well, think of it as a super-powered search engine for visuals. People come here to discover new ideas, products, and inspiration. So, if you're a blogger, business owner, or just someone who wants to share their creativity, Pinterest can drive a ton of visitors to your website, sales pages or blog.
Ok, back to the Pinterest trends tool!
The absolute best place to search Pinterest for trending content ideas, keywords, and seasonal trends is the Trend tool. I could write a whole blog about it!
Let’s have a sneak peek and then play with it. Be ready to be amazed!
Searching on Pinterest for Keywords, Pinterest SEO, search engine for high-traffic
Pinterest SEO might sound fancy, but it's your secret weapon to get noticed in the Pinterest jungle. SEO stands for "Search Engine Optimization," and on Pinterest, it means using the right keywords and descriptions to make your pins pop up in search results. So, when someone searches for "cute puppy pics" and you've got adorable dog photos, they can find your pins easily.
Simply put, a Pinterest keyword is what is most searched on Pinterest. They are the words that people type on Pinterest most frequently to look for inspiration.
So, while it may seem like another chore, searching on Pinterest for keywords is your secret weapon to building a thriving online presence. Keywords on Pinterest are in many places:
The search bar
The trends tools
The colour bubbles
“Related searched”
“Shop Similar” menu among the pin results
The collection of words that pop up in these places are all keywords that you can inject through your Pinterest profile, pins and Pinterest boards.
Want to know all about Pinterest? Don’t miss my blogs. Here is a Pinterest for beginner selection for you:
Pinterest Hashtags And Pinterest Keywords In 2024 | Your Questions Answered
A Beginner’s Guide To Pinterest Board Ideas To Get Pinterest Working For You
What Is Pinterest About? All You Need To Know About Pinterest In Marketing Today
What Are Impressions On Pinterest? What Every Online Entrepreneur Can’t Ignore Today, But Many Miss
127 Winning Ideas For Pinterest To Skyrocket Your Reach And Sales
Pinterest Affiliate Marketing: The Ultimate Guide | Affiliate Marketing For Beginners
Searching on Pinterest FAQ
Searching on Pinterest on app
Searching on Pinterest on app is as simple, if not even more straightforward, than on desktop. There isn’t a need for a full tutorial on how to search on Pinterest app. Just look at the screenshot below.
You can also look for Related searches and Shop similar menus by scrolling down like on desktop. You also can access the filter menu and the Profiles button when searching on Pinterest on app.
The one thing you won’t be able to do is access the Trends tool. For that, you need to use the desktop version of Pinterest.
Want to save time with your Pinterest pinning? Grab my FREE pin templates for you:
Why can't I search on Pinterest anymore
There are a few reasons why this might happen, but generally speaking, this is very rare. If it happens, go and clear your web browser cache. On Google Chrome, click the 3 dots on the top left, select the History menu and click Clear Browsing Data.
Obviously, other reasons could be that your internet or wi-fi is down or Pinterest servers are down. I have personally never come across Pinterest being down, yet, it could happen. In that case, give it a few minutes.
Want to get a 1-hour FREE training on Pinterest. Watch my workshop below!
Can you search for someone on Pinterest
Pinterest isn’t a social media platform, and Pinterest users don’t generally go on the platform searching for brands. They look for inspiration.
So don’t expect to type the name of a friend and for it to pop up. Pinterest isn’t Facebook!
You saw before how you can search for Pinterest profiles and, clearly, you can type the Pinterest account name of someone and find it.
Advanced search tips for searching on Pinterest
Well, this blog has covered most of them. Let’s recap! You can use:
The search bar
The suggested colour bubbles
The Related Searches menu
The “Shop Similar” menu
The Profiles button
The filter functionality
The “More like this” suggested pins
The visual search on a pin
The trends tools
The Ideas section
The Ideas for you
The Today page
Your Pinterest feed
As you see, Pinterest has opened up a world of options to find inspiration in the way that best suits you. It has a powerful AI algorithm that suggests related pins based on your past searches and pins you have interacted with.
Searching on Pinterest for search history, clear history
I love how Pinterest makes this super easy!!! How many times do you wish not to be shown content again and again because you happen to click once, watch a video, or do some research for a customer?
Pinterest makes it super simple to fine-tune your feed!
Simply go to your account settings and click on “Tune your home feed”.
Bonus tip: Searching on Pinterest for customer inputs through boards
How many times have you wished, as an online entrepreneur, that your client could easily share with you an inspirational board so that you can see fast what they have in mind?
There are many uses of Pinterest boards as part of your customer journey. I’ll take here a couple of examples for copywriters and web designers so that you can imagine the possibilities for you!
Using Pinterest boards for brand vibe for copywriters or website design briefings might feel odd to you if you’ve never heard of it.
So here is the secret sauce.
If you’re a copywriter or web designer, you’re very familiar with things like brand vibe, tone of voice, power words, brand colours, website template styles, and so on. However, your clients aren’t.
Many of your clients will struggle to convey in words what they like with enough precision for you to turn around something they’ll love.
Here comes a silly but true analogy! Haha!
Pinterest has become a powerful platform for online entrepreneurs like you, for your copy and web design client projects, to ask your clients to capture with pins what they love.
Back to the point.
I’ve put together a Pinterest board with the things I love, for her. That board helps her form a view of the vibe I’m into, what inspires me and moves me. It’s a great insight into who I am.
Are Pinterest boards the only thing you should be using? Obviously not. However, it’s a super easy way to exchange visually with your client and get into their wavelength!
What next?
This blog's main purpose is to spark inspiration in the many ways you can use Pinterest for your online business.
From pinning on Pinterest to driving tons of traffic and generating leads for your business to searching on Pinterest for content ideas, and researching your audience and competitors. You’ve seen how searching on Pinterest will help you spot trends early and rock your Pinterest for business results with Pinterest keyword research!
Now, it’s time to take action. The absolute best one you can do for your online biz is to kickstart your Pinterest account for leads on autopilot.
Grab the FREE guide I’ve created for you to see your traffic and leads grow without burnout.
Plus, don’t forget to comment to let me know how you use Pinterest for your biz.
I absolutely love to have you here!
Don't forget to grab your FREE Pinterest cheat sheet.
Hi! I’m Isabel
Visual content creation is my passion
The sea is my happy place!
For years and years I have created and produced content, in particular visual content. You can find me very often with my cameras and tripod out and about!
My passion: to help you with your online presence and drive business growth through my blog and visuals collections (marketing templates, styled photos & video).
Ah, I have also worked for 24+ in the corporate world, leading quite a mix: transformation, marketing, coaching, sales, productivity, programme management, investments and product management.
I love sharing all these skills with you in my blog.
I am also founder of Agavea Properties, our family holiday rental business. My husband and I lead it with the passion with one goal in mind: serving our customers to create a memorable holiday experience for them.
So there you have it, that’s me! Ah... I almost forgot, my happy place is by the sea.
Thanks for being here with me!
